Hi! Is premium online content your (missing) 24/7 sales assistant?
Let me explain....
Think about the last time you made a big purchasing decision...
Did you:
A) Dive in head first, no questions asked?
B) Perform a little online browsing, tick some boxes about the business, products and people behind them before making the decision?
C) Consumed helpful content over a period of time, constantly receiving value that built trust and when the right offer appeared - took action?
THINK LIKE A CUSTOMER
When clients are looking to invest in your services, what's part of their due diligence?
Like any responsible consumer, they'll check out your online world to affirm their decision.....
If they're inundated with "value-adding" content, delivering them wins (results) in advance, before even investing in you....
Imagine their trust and desire to transact with rapid speed and minimal price concern with all this goodwill in place.
THE PROBLEM - DO YOU HAVE THE TIME (OR DESIRE) TO PERSONALLY CREATE PREMIUM ENGAGING CONTENT EVERY WEEK?
I'm assuming you're reading this because you don't have the mental bandwidth to sit and write time-consuming posts day after day, or there are much more pressing items in your business to attend to).
So if:
- The desire to write and create content every week isn't a 10/10.
- There's a lack of time or mental energy to do it consistently.
- Your working hours are much better invested in other activity inside the business.
Then why not get some help?
HOW DOES ENGAGING CONTENT GROW YOUR BUSINESS?
Firstly, quality is far more important than quantity or frequency....
Bad content disengages the audience, encourages them to unfollow or ignore future posts, we go for depth instead of width.
#1 The first box it ticks is CONSISTENT VISIBILITY...
If no one sees your brand, they're not going to think about buying from you, stay relevant and front-of-mind on the market's radar at all time.
#2 Adds values to your audience which HELPS CONVERT SALES.
Buying resistance comes when there's a lack of trust or desire in the solution...
Content bridges this gap, by showing your business is capable of solving the prospect's problems through education social proof and case studies.
#3 It creates reach (brand awareness), engagement and followers - INCREASING THE $ VALUE OF YOUR BUSINESS.
The more digital assets you have: reach, followers, contacts and engagement, the more valuable and attractive the business is to prospective buyers (should you want to exit one day).
#4 Content is a platform to directly ENGAGE WITH YOUR PROSPECT'S & CUSTOMERS.
We all know how hard out-bound selling is (aka chasing)..
Content engagement creates an in-bound sales dynamic, in other words, they're coming to you!
The lead generation process often starts with content interaction...
For example, tags (friend's recommending the post), comments, messages and shares can be potential leads to qualify and follow up with.
#5 Content SEPARATES YOU FROM THE COMPETITION..
Why do people buy from one brand over another?
Answer: CONNECTION!
Content builds a relationship with the audience, that puts your solutions (and people) ahead of competitors failing to match the same upfront value and effort.
SO HOW CAN YOU ACHIEVE THE ABOVE IMPACT?
First of all, in the name of transparency, content is a long game, not an overnight fix to existing marketing and sales challenges... (that's not to say small positive changes aren't immediate).
The work we do now is likely to reap rewards with a "lag effect".
Content is like planting seeds, with time and nurturing a "crop" (clients) start converting..
So consider every quality post a new seed planted for your business.
CONSISTENCY is the key here, but once harvest comes to maturity, you'll never go back to the frustrating days of arm-twisting, tap-dancing to convert, hearing phrases like "I'll think about it", "I'm comparing prices", "Maybe next month", heavily discounting to close and so on...
THE SOLUTION
Let's get to it....
What if you could have 3-6 months of highly engaging, value-adding, social and brand-building content, helping prospects and clients build unconscious trust and desire to do business with you 24/7?
Original, strategic, premium quality and it's there for life serving your business online.
Better yet, choosing the 6 months option have you set for next 2-3 years because you can recycle the content again at the end of each rotation!
HERE'S WHAT YOU GET:
#1 - Initial messaging and brand consultation/audit (coupled with free strategic business growth ideas), meaning all the content will be tailored to your messaging, purpose, brand, ideal clients and business goals.
(We are confident you'll get more than your investment back just from the strategic ideas shared in the initial consultation - which we'll capture and put in a document for you).
#2 - 3 or 6 months - original, strategically customised social media posts to go out twice a week across your social platforms using the quality and depth strategy which has a much bigger impact and ROI.
#3 - Content scheduled in advance - (set and forget), we'll ensure all content is posted at optimal activity times relating to your audience (don't worry about posting it yourself - it's handled).
#4 - $10 boosting credit per post - posting organically is great, although reach often isn't, we want the impact on steroids to grow your digital assets.
This means we'll circulate your content beyond organic results to a target audience that matches your client avatar (best customers), which will grow attract followers, increase brand awareness and engagement.
#5 - Maximising ROI training - you'll learn strategies to monetise content engagement - helping to turn post and page activity into $, instead of missing amazing client opportunities.
#6 - 6 x 20-minute monthly catch-ups to review the content performance (report included), discuss strategic possibilities for the next 30 days and share ideas.
We're not done when the posts are scheduled, we'll work with you for 3 or 6 months to maximise the value extracted from the process!
A no brainer?
To strategically grow your brand, digital assets and sales....
Whilst saving time, mental energy and bandwidth in the process:
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